Trade shows present a limited window of opportunity for you to showcase your brand and reap the benefits of being surrounded by an interested industry audience. The challenge is for trade show attendees to remember you and what you’re selling. You want a booth that will showcase what you have to offer and draw people in.
You may notice that some of your competitors are doing better than you. You may wonder what they’re doing and how you can capture that same magic. The truth of the matter is that you don’t need to be a wizard to get a huge ROI: your booth’s success at a trade show is directly related to how much work you put into it. A great design is critical to being successful.
Here are five trade show design tips that will get results:
There’s a reason companies continue to have their products demoed at Costco: those products sell. The freebie may seem like an old-school marketing tool, but it still works in a big way.
Even if it’s impossible to offer product samples, it’s still important to give people something with your name on it. Branded stickers, bracelets and even fidget spinners can do wonders for your business. The key is to make sure the handout is targeted to your demographic.
While it may be tempting to post loud patterns and bright colors, remember the adage, “Less is more.” Keep the images simple and concise, and keep the color scheme consistent.
Straightforward graphics that plainly describe what you have to offer will go a long way when it comes to conversions. You only have a few minutes with your potential buyers before the move on to the next booth, so you want to make that time count.
One often-overlooked design element to consider is approachability. In addition to the right graphics, make sure the people attending the booth are friendly and engaging.
Keep the booth well-staffed at all times, and give the people plenty of things to look at whether it be print or video.
This tip goes with offering free products and approachable booth. Many times trade show food will be expensive and attendees will appreciate something to quench their thirst or quell their hunger.
The trick here is to make sure the snack goes with your brand or company culture.
Many trade shows will charge a premium for the best locations, and if you’re willing to fork out the extra money, it could pay off.
Just be sure to work out the details in advance, because many vendors will take advantage of the best spots early.
If you go into your next event armed with the above tips, your booth will be sure to stand out at a trade show even in the most densely-populated rooms. Depending on your needs, you may want to look into custom trade show booths to really get a leg up on the competition.